Not every great design gets chosen. Sometimes, the best work doesn’t make it to the final stage—
not because it lacked vision, but because design is subjective. Clients have their preferences, agendas, or simply aren't ready.

This campaign is designed to speak directly to ophthalmologists who have their own unique styles and preferences. Recognizing that each surgeon approaches cataract surgery differently, the campaign highlights the adaptability of this advanced phacoemulsification machine. It allows doctors to customize settings, techniques, and approaches to perfectly match the way they prefer to work, offering ultimate flexibility without compromising precision or performance.

A key feature of the campaign is the visual storytelling through powerful portraits of ophthalmologists, each showcasing their personal style. Whether they’re known for their extensive vinyl collection or spending time training horses on their ranch when not performing eye surgery, the portraits emphasize individuality and professionalism. The tagline, "Your Style, Your Phaco," underscores the message that this phacoemulsification machine is built to enhance each surgeon’s unique approach.

This ad emphasizes the importance of precision in dosing when treating the inflammatory lesions of rosacea. The visual shows someone getting a tattoo, with the artist using a detailed, majestic tiger as a reference. However, the tattoo being applied is a poor, imprecise version of the original, highlighting how precision makes all the difference.

Just like in tattoo art, precision matters in medicine. This modified-release capsule delivers an exact, carefully controlled dose of doxycycline to ensure powerful and targeted results for rosacea patients. By maintaining the precise level needed, this treatment offers consistent relief without unnecessary side effects

This ad campaign creatively focuses on the emotional impact that feline osteoarthritis pain has on the personality of beloved pets. Through a series of playful "Missing" and "Wanted" posters, the campaign highlights how osteoarthritis pain can rob cats of their playful, sassy, and energetic personalities. These posters feature the lost qualities of cats before pain took over, making a heartfelt connection with cat owners who long to see their pets return to their former selves.

Each poster features a specific cat persona—like “Missing Leaping Leo, used to jump into my arms after a long day," Another might read, Wanted: Sassy Sammy, to prance across a keyboard in the middle of a meeting, again…"

With this injectable monoclonal antibody therapy pet owners can help manage their cats' osteoarthritis pain and restore their personality and quality of life. The tagline, "Bring Back the Cat You Love, "emphasizes that with effective pain control, cats can once again enjoy their favorite activities and express their full personalities. The campaign connects with pet owners on an emotional level, showing that the therapy can help bring back their cat's sassy, playful spirit.

package concept for a woman’s controlled birth control

concept design for an asthma medication

unbranded concept on the damage HIV can do to your kidneys