This campaign features patients with glowing red lights on their faces, symbolizing not only the physical redness and irritation caused by acne but also the emotional toll that patients experience, feeling as though their acne is the first thing everyone notices. The vivid red light emphasizes the overwhelming presence acne has in the lives of sufferers, representing both the visible inflammation and the invisible burden of self-consciousness and insecurity.

By showcasing both the physical and emotional aspects of acne, this campaign invites healthcare providers to recognize the deeper impact acne has on patients’ lives and to offer solutions that address both the visible and invisible scars of the condition. On the side, there’s a large dial, symbolizing the power of the medication, allowing healthcare providers to “dial up” the treatment’s strength and “dial down” the inflammation.

The IVA design features a midnight blue base, which highlights key data with an almost neon glow, creating a striking and visually engaging effect.

With this campaign a series of portraits that capture groups of friends taking selfies, with a specific focus on highlighting the emotional impact this can have on individuals with moderate to severe acne. While the friends are smiling and carefree, the acne sufferers in the group appear visibly uncomfortable or withdrawn, reflecting the anxiety and self-consciousness they experience in front of the camera.

The portraits are designed to emphasize how something as simple as taking a photo can become a moment of stress for those with acne. Their subtle body language—looking away from the camera and standing slightly apart—mirrors the internal struggle of wanting to enjoy the moment but feeling exposed or judged by their appearance.