This campaign immerses the viewer in the life of someone dealing with acne, showing the emotional and social toll it can take. Through relatable visuals and personal stories, it highlights the struggles of self-consciousness and isolation that often come with acne. One of the most poignant aspects shown is how acne sufferers tend to look down rather than make eye contact, symbolizing the deep impact the condition has on self-esteem.

By focusing on the human experience behind the condition, the campaign shifts the conversation around acne. It encourages Dermatologists to see acne not just as a skin issue but as something that deeply affects confidence and mental health, calling for more compassion and understanding for those affected.

This interactive visual aid (IVA) is designed to place Dermatologists in the shoes of their acne-suffering patients, offering a unique, empathetic perspective. Through a highly engaging, tap-to-reveal experience, the IVA presents the emotional and social struggles faced by those dealing with acne. Each interactive element highlights common challenges like low self-esteem and avoiding eye contact, allowing Dermatologists to better understand the daily realities of their patients.

As healthcare providers navigate through the 360º environment, they learn key statistics about the emotional toll of acne—how many sufferers report feelings of depression, anxiety, and social withdrawal, as well as the impact on their confidence and quality of life. The experience is built around data that highlights the often invisible struggles that patients endure beyond the surface of their skin.